Learn How to Increase Your Blog Subscribers

By Linus Ruzicka

If you're anything like me, when I first set up my blog about a year ago, I had NO CLUE where to start. Should I use Blogger, Blog spot, WordPress, or any of the 100's of other blog platforms that are out there? I assumed a blog was just a blog. Boy, did I learn otherwise! After a lot of research, recommendations, and help from others (that's the "Network" part of network marketing) I realized that I better go with installing WordPress for my blog.

For those of you that aren't familiar with WordPress, it's a blog platform that gives you a pre-built blog site for free. But if you REALLY want to boost up your blog marketing - you really need to get a self-hosted WordPress blog and your own personal domain. And I'm going to go into more details why here in the list.

Here are my Top 5 Reasons to Use WordPress for your blog:

1. Google Loves WordPress - If you're using a blog for your marketing strategies, you're probably interested in Search Engine Optimization (SEO) - at least a little bit. If you're into SEO, then you want and need Google giving your site "some love." Now, I could go on and on and on and on and ON about SEO, but the idea is that you want Google ranking your site higher than your competition for any given keyword. Well, for whatever reason, Google loves WordPress. Period. Game, set, match! You need a WordPress blog if you are in SEO strategies.

Yes, you can use other blog sites and still get good ranking, but you typically have to work harder to get the same amount of "love" from Google as your competition. If you already have a different blog and are so far into it that it would hurt you more than help you, just stick with it and MAKE IT WORK. But AT LEAST have it self-hosted - which leads me into my next point.

2. Self hosted - I have this in my top 5 reasons, well, for a good reason. (Oh man I'm witty!) You can use the free version of WordPress and have no problems and make that work for you just fine. But you could run into a few problems, the biggest of which is that your blog could be here one day, and gone the next. If you have a self hosted WordPress blog, no one can touch it. It's yours. Yes, you're paying a small monthly hosting fee (usually around $5.00 or less) but it's WELL worth its value considering the thought that you might lose your blog otherwise.

On top of having your blog self hosted - I would also recommend getting a domain name that is specific to you. Mine is obviously my name Linus Ruzicka. It looks a lot more professional that the generic site URL that WordPress gives your site. Having your domain forwarded is essential for branding YOU in this industry.

3. WordPress Design Themes - Now, do you want the generic WordPress Theme that comes with WordPress, or a custom designed one that is specific only to you? The default WordPress theme is perfect if you're just setting up a blog to have a blog. BUT, since you're in this industry to make money and brand you, I suggest a designed custom theme. There are tons of people who design custom WordPress Themes that you can easily upload to your domain, to change the appearance and feel of your WordPress website. Some of the WP Themes are paid versions, but most of them are free.

There are more than 1000 themes loaded directly into the WordPress theme website, from which you can choose, although you are not limited to just the themes loaded into the WordPress website. Since I outsourced the design and feel of my blog, my designer and I talked back and forth for a week or so to grind out the details of what I wanted. The theme I chose is very SEO friendly ("Monezine" theme), but there are many other to choose from such as "Flexibility" or "Thesis"

4. Plug-ins - This is my favorite. Plugins are what soups-up your blog and converts it from a 1992 Ford Taurus, into a 2010 Chevy Camaro. The right plug-in can save you time, make you money, and make your job a WHOLE lot easier. In fact, I think I'll make my next post on specific plug-ins just so you can see some of the money making ones you NEED to have on your blog (So make sure to Sign-up to get my blog updates via e-mail so you can get the next one).

Just like with the WordPress Themes, if there is a specific function you want your blog to perform, there are programmers out there who have created WordPress Plugins that will make your job A LOT easier. There are 1000's of WordPress Plugins on the WordPress.org website (WordPress.org/extend/plugins/), which are free and an ever growing amount that are not in the WordPress database. You just have to go looking for them.

When you find a Plugin you want, just click "Install" on that specific plugin page, and it will automatically download, unzip, and upload it to the right Plugin directory on your blog. After it finished its upload, simply go to the backoffice area of your blog to "activate" the plugin.

5. WordPress functionality - Now, I don't want to lose you here on this one, so I'll keep it simple. WordPress is an HTML based blog platform. The reason I love that is that it allows you to do SOOOOOOO much more to your blog. Whan you're creating a post - you have the ability to add videos, pics, graphics, links, and audio all in HTML format. The cool thing is, when you create posts, you can create them in a What You See Is What You Get (WYSIWYG) design - meaning that what you see on the screen is what your readers will see. Or you can do HTML formating - all with a click of the mouse and flip-flop back and forth.

To Double check and see what your content will look like, you can "Preview" it and see it in real time on your designed blog to double check and make sure it looks the way you want it to. Wow, that was a lot of content - so I will cut it off for now. Stay tuned for my next post talking about specific WordPress plug ins.

About the Author:

As any smart marketer realizes - leave the hard stuff to the professionals. So that is why I outsourced my blog set-up (which included the graphics, RSS feeds, theme, and connection to all of my social networking sites) to THE professional blog set-up guru I know - Ms. Shannon Shubert at rel=nofollow IM Group Marketing. I also self-hosted my site - and again, to another professional who knows a ton more information about self-hosting and is THE ONLY person I would trust with hosting my blog - Holly Powell at rel=nofollow Nonstop Social Media. If you stop by their sites, tell them I sent you! Is that all there is? No! before you go anywhere else, you can access more of my Blog Marketing Training here at my blog. Leaving No Network Marketer Behind, Linus Ruzicka