Sell Your WebsiteYou've done your assessments and made the decision to sell your website. Now, how do you go about it? What are some of the steps you will have to take to successfully find the right buyer for your website? In this article we will look at some of the steps you need to take to sell your website. Is your website a start-up site that has not yet started earning revenue? If this is the case, then you will be basing your sales attempt on the potential rather than proven earnings of your website. Since you will not have the benefit of demonstrating the past performance of your site, you will have to market the potential of your site to earn revenue. It is best that you look for buyers in the niche market in which you are currently operating. You will also find that the price of your site may not necessarily reflect its value. In other words you may have to sell your website for less than it could earn in six months to a year. You should also look at similar websites and what their values are to help you to establish how much you can ask for your website. Don't be discouraged however as those seeking to buy websites are also looking at how much income it can earn within a certain time. If your website is an established one, you will be able to value your site on its previous earnings and demonstrated ability to attract visitors. If a product is attached to your website, it will also make it more attractive to buyers. You can value your site on the earnings it generates over six months to a year. Experienced buyers will evaluate your site on the basis of factors such as the age of the domain, the Google PageRank, the Alexa Traffic Rank, the amount of indexed pages and the total number of links that point to your website. Whilst it is not perfect, a website calculator can help you to determine what price you should set for your website. It's a good idea to list your website on as many online marketing sites as possible. There are some free ones as well as others for which you have to pay a price to be listed. Digital Point Forum and Site Point Marketplace are some free online marketing forums. You may also choose to sell your website through a website broker. You will have to pay an industry average fee amounting to 8 to 12 % of the website price. You may consider it worthwhile if it relieves you of the administrative work of listing your site and following up on the details necessary to conclude a sale. Website brokers are attracted however to higher priced sites as it increases the commission they are likely to earn. Once you have found a buyer for your site, you will need to transfer the domain name to the new owner. This includes changing the contact and billing information with the domain registrar. If the new owner wishes to transfer the hosting or domain to another hosting provider, you will have to provide the authorization key or EPP for transferring the domain. To sell your website you will have to engage buyers in an online market place where your website will compete with other websites for their dollars. It is therefore a good idea to emphasize the best of your website, its earning potential or record and its potential revenue and traffic. A good website is never wasted and passing it on to someone who treasures it is always a good idea.
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